S.A.R.A.

Norvell Jefferson wanted to breathe life into Sakura’s new Smart Connect Arm. The robot arm was given the name S.A.R.A. and was about to star in its teasing launch film which would become part of a larger modular campaign.

Sakura

We’ve received the task to design an appealing robot arm and give it an exciting personality. Together with Norvell Jefferson, we created a compelling short story in which we introduced S.A.R.A.’s abilities. 
Besides creating the teaser film, we made many high-resolution renders of S.A.R.A. in different poses. Norvell Jefferson used these illustrations to empower their publications and online media.
COLLABORATION | DESIGN | CINEMATOGRAPHY | ANIMATION | LIGHTING | SOUND DESIGN

Usage

All created imagery and videos were used in different media which were part of a bigger modular launching campaign.
Film | Print | Website | Social Media

Design

Ah, good design needs to be simple. We experiment with various different shapes and colors to find the right appeal.
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